Purpose. Pharmaceutical market is one of the largest world markets with its own conditions. In Middle East, Egypt is a major pharmaceutical emerging market and has geographical, historical and political effective leading role among Arab countries. This research aims to investigate pharmaceutical companies’ activities in Egypt directed to physicians.

Methodology. Urveying through simple random probability sampling is the approach appropriate for broad and representative overview of situation in research. Therefore, a survey of 1068 physicians was conducted through interviews and establishing structured data collection questionnaire.

Originality. This is the first empirical paper to investigate pharmaceutical companies’ activities directed to physicians in pharmaceutical market of Egypt. These activities include identifying pharmaceutical companies through visits of medical representatives, analysis of those visits, frequency of medical representatives’ visits, characteristics of information introduced by medical representatives to physicians, physicians’ trust in provided information, spending of pharmaceutical companies on physicians, promotional techniques applied by medical representatives. These findings are useful for managers in pharmaceutical industry. They can be also useful in other industries such as medical equipment.

Findings. Pharmaceutical companies are employing medical representatives widely, as the most effective and widely-applied promotion tool in Egypt.

Practical Implications. Coordinate marketing management vision with pharmaceutical market real context will lead to synergism effect in utilizing medical representatives’ activities.

Aim. Hyperandrogenism is a common cause of infertility in women. The onset of symptoms of hyperandrogenism takes place during puberty in the majority of women. Hyperandrogenism reduces reproductive potential,so early detection and development of its prognostic factors, allows us to solve serious problems of puberty and prevent infertility.

Materials and methods. 113 adolescent girls with hyperandrogenism from 14 to 19 years were included. The control group consists of 25 healthy girls of a similar age. To confirm the prediction of decreased reproductive capacity were examined 35 women with hyperandrogenism from 19 to 36 years. In addition to routine methods of examination (anamnesis, physical examination, anthropometry, assessment of the hairline using Ferriman – Gallwey scale, ultrasound of the pelvic organs, the definition of the hormonal status (LH, FSH, prolactin, 17-OHP, estradiol, TSH, DHEAS-s, GHPG, testosterone), glucose, insulin, glucose tolerance test and dexamethasone suppression test when necessary.

Results. We have proved the reduction of reproductive potential of adolescent girls with high free androgen index (FAI). When the FAI has increased from 36 to 100 conventional units it caused reduction of the reproductive capacity in 9.7 times in comparison with control group (χ2=56,24; p < 0.001; overall prediction accuracy of 92.8%).

Conclusion. Free androgen index more than 36 conventional units is a high risk factor of reduced fertility.

The aim of this research is study of feasibility of application of instrumental 100 Hz vibration of the thorax for rehabilitation of COPD patients.

Materials and methods. This aim is achieved by clinical observation of 43 COPD patients of 1st and 2nd severity, 77.4 % from which were patients with low risk of exacerbations. Research has been carried out during the stable period of disease. The following parameters have been analyzed: dynamics of the clinical state, spirometry data, clinical - biochemical indicators of blood reflecting presence of the inflammatory process activity, a number of indicators of immune system. Two groups of patients, which were equivalent in an initial state on age, disease severity, expressiveness of functional violations, have been isolated. The 1st group contained 20 persons was the main one. It received 100 Hz vibration impact on the thorax on the background of exercises with physical therapy and inhalations of physiological solution. The 2nd group contained 23 persons obtained in addition sea-buckthorn paste.

Results. It has been revealed that the course of 100 Hz vibration impact on the thorax is accompanied, mainly, with positive subjective dynamics in the form of decrease of frequency and expressiveness of complaints. At that it has been noted improvement of bronchial passability due to improved drainage of bronchial tubes, but only at the patients with initial violations of ventilation. Only additional reception of sea-buckthorn paste on the background of vibrotherapy contributes to decrease of subclinical inflammation activity and strengthening of immunological protection. Essential positive results of treatment have been reached only for a half of the surveyed patients that allows to speak about non-expediency or low expediency of use of 100 Hz vibration for CODT patients even 1st and 2nd severity in the stable period of course of the disease.

Lithium preparations are widely used for stabilize mood in case of bipolar affective disorder. Currently neuroprotective and neuroregenerative effects of lithium are of interest as in case of acute brain injury, also in chronic neurodegenerative diseases such as dementia, alcoholism, Alzheimer disease, etc. [1–5]. In clinical practice use of lithium preparations is limited due to difficult adjustment of drug dosage, necessity of monitoring its concentration in blood, side effects development as a result of accumulation of lithium in a body. For the purpose of improvement of pharmacologic properties lithium is combined with other agents (for example modifying sorbent) thus it can produce longer-term and more harmless (less side reactions) effect in the long view. Lithium immobilization on sorption basis will allow to use sorbent as detoxicant and carrying agent of drugs to body.

The purpose of the work is studying the effect of the lithium – containing sorbent on terms of behavioral reactions under chronic alcohol intoxication model.

Materials and methods. During the work we used nonlinear mice – males, which weight 25–30 g (180 animals). Chronic alcohol intoxication was precipitated via 40% proof spirit injections (oral supplementation in quantity of 3 g/kg during 2 weeks), additionally mice drunk 5% proof spirit from drinking bowl. Each experimental group consisted of 10 animals. Study drugs were inserted inside while ethanol injecting. Control animals were inserted 0,9% salin solution. Emotional state of animals was assessed through forced swim test, short – term memory assessment was performed through conditioned passive avoidance reflex. Effect of chronic alcohol intoxication on the parameters of conditioned reflex activity was measured every 7 days.

Results. It was found that the investigated lithium-containing sorbent increases: the number of mice are trained passive avoidance reflex, remembering percent of electric shock animals compared to the negative control , and – the duration of the latent time of immobility in comparison with the negative control.

Conclusion. The proposed formulation of lithium (immobilized on a sorbent ) has a complex neurotropic action, showing antitoxic properties against a background of long-term administration of ethanol.

Aim. To study the interrelation between hyperhomocysteinemia, the expression of endothelin-1, Fas-ligand (Fas-L), atrial natriuretic peptide (NT-proBNP) and the severity and course of chronic heart failure (CHF) in patients with coronary heart disease (CHD) during the 12-month prospective study to develop forecasting models of the probability of adverse cardiovascular events depending on gender.

Materials and methods. The study included 94 patients with CHF. The control group included 32 people who did not have cardiovascular disorders. At baseline and after 12 months of observation in the blood serum levels of sFas-L, homocysteine, endothelin-1 and NT-proBNP were measured by enzyme-linked immunosorbent solid phase assay.

Results. It is established that predictors of adverse cardiovascular events in men with coronary artery disease are elevated serum levels of homocysteine, the increased expression of NT-proBNP, platelet-derived growth factor AB (PDGF-AB) associated with the size of the left atrium and hypertriglyceridemia when in women are hyperhomocysteinemia with increased expression of NTproBNP, and TNF-α, as well as the enlarged size of the left atrium and hypercreatininemia. The most informative indicators of prognosis of cardiovascular complications in patients with CHF are homocysteinemia and the level of NT-proBNP.

Conclusion. It is established that there is the interrelation between hyperhomocysteinemia, elevated levels of endothelin-1, Fas-L and NT-proBNP in the blood serum with the severity and course of CHF in patients with coronary artery disease. Proposed individual values of the integral index of the probability of occurrence of adverse cardiovascular events for men and women that provides the innovative approach to personalize preventive treatment of these patients.

The purpose of the study – evaluation of the regenerating activity of two-component paste, consisting of silver containing finely particulate sorbent: chitosan gel.

Material and methodologies. For the study we used novel excipient, consisting of two components: silver containing finely particulate sorbent: chitosan gel in ratio one-to-one. Novel sorbent agent, taken for study, consists of thermally activated silica containing aluminum hydroxide in the form of its modification silver. Experiment was conducted on 48 Wistar models in case of scalp (degloving) wound (abscission of skin area 30–40 mm2 in size on depilated side surface) and chemical burn (applying 1–2 drops of 70% sulfuric acid on the depilated surface side. 

Regenerating activity was evaluated based on morphometry area of the wound surface, fixing the rate of scarring. Evaluation was made histologically on 4th - micrometers paraffin sections, stained with hematoxylin and eosin, and semithin sections, stained with toluidine blue.

The results of study. Composition (paste) developed from silver containing finely particulate sorbent: chitosan gel sped up (for 3 days) the process of reparative regeneration of tissue on the model of chemical burns, helped to structuring formations in skin by the type of granuloma, at the same time there were no signs of perifocal inflammation. In case of scalp wound ointment composition wasn’t conducive to raising the rate of regeneration.

Conclusion. Developed excipient (paste) is effective at the first phase of wound healing process, which was showed on scalped and burn wounds, as hydrophilic base had a large sorption capacity. Traumatic effect of dry sorbent powder (powder) on the surface of the wound was offset by connecting the sorption component and a hydrophilic ointment base.

Aim. In the article the estimation of motive and anxiously-depressed disorders is conducted for patients during first-year after the carried stroke.

Materials and methods. Rehabilitation measures in the groups of comparison were conducted in different periods of rehabilitation and had different multipleness (1 and 2 courses of rehabilitation).

On results research the features of renewal of separate parameters of motive activity (degrees of paresis, myotonus, skill of walking and fine motor skills of brush), anxiously-depressed disorders and quality of life of post-stroke patients are educed.

Purpose. Pharmaceutical industry is transnational and globally important. Many pharmaceutical companies operate their business in multinational and international forms in different countries. Diverse researches from different countries indicated and confirmed marketing promotion importance in pharmaceutical field. Therefore, marketing promotion and its effects are a very important issue that should be globally investigated in real life and evidence context. We oriented our research according to these scientific and practical values.

Methodology. We reviewed pharmaceutical marketing promotion researches from more than 25 different countries, e.g., USA, Canada, Italy, France, Russia, India, Egypt and Syria where we employed our knowledge of three widely spread languages, i.e., English, Russian and Arabic. Such language variation supports us with large and variable amount of scientific knowledge, deep understanding and ability of analysis. Some studies investigated average response to pharmaceutical marketing promotion and few studies took into consideration heterogeneity in their effects with respect to advertising medium or drug characteristics.

Originality. We investigated empirical evidences of pharmaceutical marketing promotion that can be directed to either consumer or healthcare professionals.

Findings. We extracted, gathered and associated information of pharmaceutical promotion globally which oriented us to several evidence and practical facts with regard to employing promotion tools in different definite situations pertinent to main directions; their welfare and health enhancing effects and adverse effects. Practical Implications- Consequently, we developed practically-oriented guidelines for companies concerning pharmaceutical promotion globally ate the end of this paper.

Аn analytical review of modern methods of food intolerance diagnostics based on interpretation of markers used in the various tests is рresented. It is shown that tests based on observation of the reaction of specific antibodies of the immune system to food antigens tested, are the most accurate, reliable and representative for the diagnosis of food intolerance.

The paper reviewed the definition of terminology and the history of the development of telemedicine. The main directions of development of telemedicine technologies in Russia and abroad. Provides information about the different areas of information and communication technologies in health care. Presented as a variety of telemedicine services for medical purposes. The main problem hindering the development of Telemedicine and Medical Radiology in particular.

The absolute indication for primary covering a laparotomic wound with a synthetic prosthesis is complicated anatomic and functional insufficiency. There are relative indications for this surgery, such as old age, III–IV degree of obesity, repeated laparotomy in location of the same scar, covering a laparostoma in patients treated with programmed sanation of the abdominal cavity and laparotomy in patients treated with radiology or chemotherapy methods. Lowering of functional activity of ribosomal genes is a reason of the anterior abdominal cavity weakness, its progress causes lowering in skin and aponeuroses composition I–III types of collagen. We examined the speed of growing and differentiation of connective tissue after implantation endoprosthesis made of lavsan, polypropylene, polyvinylidene fluoride, polytetrafluoride ethylene. It was proved that the polyvinylidene fluoride mesh had the best biocompatibility. The progress of wound implantation process could be predicted by dynamics of cytokine profile, temperature, leukocyte and exudative reactions of a patient. The best insensitiveness to infection belonged to a standard polypropylene endoprosthesis, it could be used for covering a hernia defect in patients with strangulated hernias. The fact that urine poured into the operation wound during urinary system surgery combined with lateral hernias of abdomen was not a contraindication for endoprosthesis.

The article is dedicated to eminent doctor and social activist; depute of I Dumas of Russia, First in Tomsk duma doctor for providing free medical assistance for poor people, the only head of town not from merchant class, which Tomsk is obliged for conducting water supply and electric light. One of founders Tomsk Society of practical doctors, author of textbook «Course of hygiene for secondary schools as a manual for hygiene discussions with students» and «Eye diseases».